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11 Digital Marketing Strategies to invest In

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Working on publicizing your brand is essential for any company that wants to grow in the market. Whether to increase the knowledge and authority of the business,  attract customers or retain them, digital marketing strategies are an important way to reach established goals.

Still, many companies face difficulties when determining their disclosure actions. A good result will depend on several planning factors, a lot of research and the correct measurement of data. With that in mind, in this article, see the main digital marketing strategies for your business and also some advantages that this modality has to offer your brand.

What are the advantages of digital marketing strategies?

First of all, you need to know that being present in the online world is fundamental nowadays. That’s because the vast majority of consumers research products and solutions on the internet. So, investing in marketing can make your company stand out from the rest, make it easier for the customer to find their solution and, consequently, generate a greater number of sales. If you are only used to traditional marketing strategies, such as advertising on radio, TV or newspapers, know that this is not the best way to attract customers. In addition to the high cost of carrying out these ads, when selling only in a physical environment, your business is limited to a small region. Already on the internet, your ads and disclosures go much further and for a much lower price.

Top 11 digital marketing strategies

Check out the top 11 digital marketing strategies to promote your business and increase your sales:

1. Content Marketing

Content marketing is a strategy aimed at producing valuable content for the persona, that is, the representation of your ideal client. The strategy’s idea is that you produce quality material, which solves your audience’s doubts and also awakens interest in your brand, with the aim of becoming an authority in your market. With well-made content, you ensure that the person moves forward in your sales funnel and understands that your product is an excellent option to solve the problem in question.

2. Inbound Marketing

Inbound Marketing is the term used to refer to attraction marketing. In this modality, through varied strategies, the objective is to take the consumer to your sales site. It happens through content, email marketing, publications on social networks, SEO work and a combination of several other strategies.

3. Social networks

Social networks are already a must for almost every type of business. They ensure that your business is found by consumers. And in addition, they transmit security to those who decide to buy from their brand. However, a common mistake of those who adopt this strategy is to think that they need to be on all social networks at the same time. That’s because it’s better to be on just one social network and ensure regular and frequent publications than to be on all of them and spend a lot of time without posting anything. Preferably choose the one that is most frequented by your target audience.

4. Co-marketing

You know the expression “one hand washes the other”? This is the idea of ​​co-marketing. Through mutual benefit actions, two or more companies establish an exchange relationship that can benefit their digital marketing strategies. For example, a very common co-marketing action is link exchange, or  link building, in which a company inserts links to another’s blog in its own content and vice versa. This strategy favours the ranking of texts in search engines and also improves the website’s domain authority.

5. Stories

Stories are images published on social networks that are only available for 24 hours. After that deadline, they will remain there only if you choose to leave them in your profile Highlights. Using Stories in your digital marketing strategy is a great option for quick communication with your followers. Also, you don’t always have to create beautiful and elaborate art to publish there. The simpler and faster, the better. The important thing is to get your brand’s message across.

6. SEO

Image by storyset on Freepik

SEO is the acronym for Search Engine Optimization, or Optimization for Search Engines, in Portuguese. The goal of the digital marketing strategy is for a company’s website or blog to appear in the top positions on search pages. This is important as it ensures that a good amount of people enter your website or online store. Therefore, the chances that these visitors will become customers increase.

7. E-mail marketing

Email marketing is one of the most important tools in digital marketing strategies. It guarantees direct contact with the customer, without depending on the algorithm of social networks or search engines, for example. To use it, you need to develop a lead base, that is, potential customers.

8. Conversion pages

A very common way to develop a contact base is through conversion pages or landing pages. What most strategies do is offer interesting content, but to receive it, the person needs to provide an email, contact phone number and other information that you find interesting.

9. Engagement actions

Engagement actions are those that awaken or call the participation of customers or your target audience to interact with your company. This strategy can be with sweepstakes, cultural contests, questions or polls. The idea is to arouse interest so that people interact with your profile on social networks, for example. This provides greater reach for publications.

10. Message Manager

Message managers make it possible to centralize messages received via direct messages or DM. Thus, it is much easier to organize to respond to the customer as quickly as possible. This immediate attention is very important for good service and also for closing sales quickly.

11. Affiliate Marketing

Affiliates are people who promote a certain product or service and receive a percentage of each closed sale based on the promotion made by them. This strategy is an interesting way to use the audience and influence others to promote your product.

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