Your online reputation on popular websites including Superpages.com, Yelp.com and many more, play a crucial role in shaping the mindset of your new customers. Those who are happy with your services, will remain happy and loyal. However, new customers are always looking out for reviews and ratings on multiple websites. Take for example, if you decided to purchase a mobile phone you will definitely look out for reviews posted on various popular e-commerce sites including Amazon and Ebay.
However, it is more important to address concerns and issues raised by your customers on these popular websites. It is important to take a note of reviews being posted and atleast keep a watch on your reviews. In some cases, the negative reviews posted could be genuine, but in a few cases your negative reviews could be posted by your competitor. If you find any suspicious activity related to your Online Reputation, then you need to talk to an expert. It is not something to be ignored.